Posts Tagged ‘ad’

Thank God For YouTube – Stetson is Easy For You presents: Thank God For YouTube! Here we will showcase random, unrelated media that–for whatever reason–left an impact on us. In the best case scenario you will see something you haven’t seen in over 15 years yet remember like it was yesterday. Today we have…

Sorry for not posting in a while, it’s been quite a hectic month. Anyway, consider this a Season’s Greetings from me to you. Christmas just isn’t the same without this fucking ad, is it? That’s right: it’s better without it. For whatever reason this commercial popped into my head last night, and just like it always used to do, it’s taken up residence in my brain and refusing to fucking leave. Because I’m such a nice guy I figured I’d share my pain.

I hated this goddam ad. First off, a given: the song is fucking irritating. Secondly, how is a cologne “easy for you”? EASY HOW?! And finally, what the fuck is a cowboy with 2 horses doing in Central Park? And why 2 horses if the woman is just going to ride with guy the whole time? Did they want to have the woman on the other horse but on the day of the shoot they found out she couldn’t ride it properly, so they stuck her with the cowboy? Was there supposed to be a second set of cowboy and cowgirl in the commercial but someone didn’t show up so they scrapped the second pair but used the extra horse for the hell of it anyway? Were 2 horses ordered for the shoot by mistake and the production company decided to get their money’s worth out of it? I WANT TO KNOW!

Furthermore, why wait until the last moment to reveal they’re in a city setting? Is that supposed to be some kind of swerve? Did the original version not have that last shot, leading Mr Stetson to tell an ad exec, “it’s too country, I need city folk to feel comfortable wearing it. Throw in a skyline that appeals to them. I want it to be easy for them to make that purchase.” Eh? Whadda ya think? Am I onto something? No?

Screw you then. Merry Christmas. When this song is still in your head 3 days from now, think of me–and dammit, come up with some answers.

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